Verbatim Translations
Are you looking for market research translations that hit the mark? Then you’ve come to the right place! We have professional linguists who support you with your surveys and accurately translate the open-ended responses.
(Online) Surveys in Market Research
(Online) surveys are important market research tools for ascertaining and analyzing people’s opinions or experiences relating to particular products or concepts. This facilitates the continual development and methodological growth of the research. In order to be conducted worldwide and reach target groups around the globe, surveys often need to be translated into many different languages. And this is where we come in! Not only can we translate the questionnaires; we can also support you in processing the responses, making it easier for you to subsequently analyze the results—and much more!
Translating Open-Ended Responses/Verbatims
Do you want to evaluate and analyze the responses after a multitude of people have taken your survey? No problem! Our services include the translation of open-ended responses—also called verbatim translation—into the desired language. These responses, or verbatims, contain the surveyed individuals’ opinions or experiences relating to things such as particular products, brands or designs. In contrast to closed-ended questions, in which survey participants simply choose from a selection of possible responses, open-ended questions are designed for individuals to respond in their own words. Our linguists have years of experience in a wide range of market research fields—including consumer goods, retail, media and healthcare—making them well placed to truly understand the responses and to effectively assist you in analyzing the data or coding the responses directly.
Advantages of Verbatim Translation
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We’ll take on any challenge
Depending on the type of question or survey, open-ended responses sometimes contain grammatical errors or are hard to understand. But no problem! At wordzz, you’ll find the right translation partner who can accurately render the verbatims regardless. This is the very reason why we have such a large pool of native speakers, who can faithfully translate vague responses, without ambiguity, thereby avoiding misunderstandings or distortions of meaning. A detailed and reliable analysis of survey responses requires linguists with specialized knowledge and language skills. This ensures that the responses are rendered accurately and that the results are authentic. -
An eye for detail
Besides correctly expressing responses that may occasionally be difficult to understand, the translation of verbatims needs to be as concise and accurate as possible. Our professional linguists and native speakers are adept at translating open-ended responses precisely, ensuring that individual interpretations do not influence or possibly even distort the analysis of the data. At wordzz, we understand the value of your target group’s opinions and responses, and so we translate them exactly, without additional interpretation. -
We do the groundwork
If you want to handle the coding of the verbatims yourself but don’t understand the language that the survey was conducted in, you can have wordzz provide a professional translation of all the open-ended responses. This will enable you to analyze and code the responses yourself. -
And we can also handle the subsequent steps
If you want to gain an insight into the different responses but without having to code the verbatims yourself, wordzz can handle the coding for you. -
Setting the linguistic framework
Besides coding, we also develop code plans for evaluating the survey results. We can provide you with a sample code plan tailored precisely to the responses from your survey. You are then free to choose whether to code the verbatims yourself or to commission us with the task. We’re also happy to offer a total package consisting of translation and/or coding. If you’re interested in having the verbatims coded without first being translated, you’ll find further details and offers here: Verbatim Coding -
Context is everything
For a precise translation, reading the open-ended responses is not enough. It’s also important to consider the specific way the questions are formulated, the conditions under which the survey is conducted, and the cultural background of the surveyed individuals. This ensures that the meaning, the content and the resulting analysis are not distorted. -
Prepared and shared with love
At wordzz, we build close, trusting relationships with all our clients and work hand in hand with them to achieve the desired results. Our linguists always take your specific requests and objectives into account when handling your orders.
About Our Team of Linguists
- Degree or comparable qualification in the field of linguistics
- At least three years of professional experience (most have over ten years of experience)
- We care about assigning projects to the right translator (native speaker). This way, our translators always work with topics that suit them and that they enjoy. And this is evident in the quality of the translations they produce.
- Our linguists are located around the world and have direct ties to the countries where they are based. This is a great advantage when providing translations geared toward a specific country.
Frequently Asked Questions
How much does a verbatim translation project cost?
It’s not possible to set a flat fee for verbatim translations. Instead, the costs are based on the number of words to be translated. Discounts can be offered when surveyed individuals provide identical responses to open-ended questions. This is because responses that have already been translated can then be reused and repeated. When comparing texts in subsequent projects, we can identify “matches” to previously translated texts. You can benefit from these matches thanks to our translation memory—a database for storing each client’s previous source texts and translations. We are able to reuse various segments of text that have been stored in this database, resulting in cost savings for our clients. Here you’ll find more information about the benefits of translation memory.
The time needed for this type of project is also dependent on the number of words to be translated and the difficulty of the text. A large or highly specialized project can take longer to process. However, if new clients are under time pressure and need a translation urgently, we offer the following options:
- To translate texts as quickly as possible, we can enlist two or more linguists for a project, rather than just one. The texts are then divided among the translators, ensuring faster completion. To keep everything as consistent as possible, we communicate closely as a team during such projects.
- Time differences can be a great asset. Depending on the particular source and target language, the “time zone advantage” can prove highly beneficial. It enables us to provide translations practically overnight if you need one at short notice. If the native language translator is based in a country with a different time zone, we can coordinate your order in a way that provides you with the finished translation the very next day.
