Verbatim Coding
Yes, we also offer coding! We love how coding combines language with numbers, and we’d be delighted to support you in coding the collected responses to your surveys. We draw on many years of experience in coding open-ended responses and brand mentions. We offer professional coders, clear code plans and open communication. Read on to discover all you need to know about coding.
What Exactly Is Coding?
Besides closed-ended questions, which can be answered by selecting from a list of possible responses, surveys may also use open-ended questions, which the participants can answer in their own words. To help you efficiently analyze these surveys, wordzz can code these responses. Here, the open-ended responses, which are also known as verbatims, are not translated prior to analysis; instead, they are coded directly in the survey language, which can save a lot of time and money compared to translating them. Coding involves clearly and consistently categorizing and summarizing the open-ended responses by way of codes, making them much easier to analyze. We’d be happy to create a corresponding code plan for you, or we can use a template you provide.
How Does wordzz Compile Your Coded Responses?
As soon as you’ve reached your desired number of completes, we can get started! Since time is often of the essence when coding and analyzing responses, we can already use the preliminary data to get things rolling. When working with your data, we can gladly accommodate your desired format—coding in a traditional Excel chart or in your preferred software.
We’re also happy to support you in developing the corresponding code plan. We can prepare this and get your approval for it before the coding begins. Alternatively, we can configure it during the coding itself, helping to further accelerate the process. We take special care to provide coding that is as unbiased as possible, to avoid distorting the resulting insights of the research.
What Makes wordzz Your Perfect Partner for Coding Projects?
Here’s What We Offer:
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Coding carried out by professional native speakers and linguists
We work together with native speakers who are experienced in coding. This is important when coding open-ended responses, since native speakers are best placed to precisely understand colloquial expressions and code them accurately. -
Experience and passion in market research
We’ve certainly seen our share of things over the years. Whether in the field of healthcare, consumer goods, politics, sports, media, insurance—the list goes on... Our coders bring joy, enthusiasm and experience to each task. From translating survey questionnaires to developing a code plan and then coding the responses. -
Expertise in the specific field
We select our coders not only on the basis of the required language but also on the basis of the survey’s topic. This means that our linguists primarily work on projects whose subject matter is very familiar to them. Since we’re often involved in translating the questionnaires as well, our linguists are able to contribute to the project from the start, giving them a good overview from an early stage. -
Consultation and support
We can also offer you extensive advice about coding and the development of the code plans—and we remain in constant contact with you throughout the process. Besides the coding itself, we can also translate the verbatims. -
Fast and fuss-free results through task sharing
We understand that surveys usually need to be analyzed quickly. When coding extensive amounts of data, we can speed up the process by dividing the questions among multiple native speakers, helping you stay on schedule. -
Flexibility and transparency
There hasn’t yet been a language we couldn’t accommodate. Thanks to our extensive network of linguists around the world, we’re able to process and code surveys for multiple countries at a time. If you’re still looking for the right coding partner, we’d be happy to discuss the costs and timing of a coding project in advance.
About Our Team of Linguists
- Degree or comparable qualification in the field of linguistics
- At least three years of professional experience (most have over ten years of experience)
- We care about assigning projects to the right translator (native speaker). This way, our translators always work with topics that suit them and that they enjoy. And this is evident in the quality of the translations they produce.
- Our linguists are located around the world and have direct ties to the countries where they are based. This is a great advantage when providing translations geared toward a specific country.
Frequently Asked Questions
What does a coding project cost?
Coding costs are always calculated transparently on the basis of the responses to be coded. The number of responses determines the price for the entire coding project. The type of responses is another cost factor. For instance, brand mentions are faster and therefore more economical to code than open-ended responses.
How long does coding take?
Here too, the time involved depends on the number of responses. We work closely together with our clients and always do our best to meet their desired schedule. In order to process a coding project as quickly as possible and without sacrificing quality, we also sometimes divide the project among multiple coders. This works especially well if there are different questions within a survey that can each be assigned to a designated coder. This way, numerous coders can simultaneously work on the same project.
